Starbucks
STARBUCKS.COM
||| STARBUCKS.COM HOMEPAGE
Starbucks.com is used by customers around the world, with regionally relevant content delivered in a variety of languages. I joined the Starbucks digital team to design a global update to the site, beginning with the homepage. We wanted a more modern design and a flexible system that would allow our global markets to offer a rich and informative experience for customers. Working with the project team, including a UX designer and researcher, as well as outside vendors, I led the visual design and collaborated on the new UX, ensuring an on-brand execution of the new and evolving digital rebrand.
||| STARBUCKS.COM/COFFEE
After we launched the new homepage and global nav, I played a similar role as we tackled the Starbucks.com/coffee section, and we rolled out a set of robust, immersive pages. New features allowed customers to easily and intuitively find their perfect coffee, learn how to brew, and shop for favorite roasts online.
||| STORE LOCATOR
The Store Locator is one of the most-used features on Starbucks.com. Working with the Global Web Team, I helped to flesh out wireframes to create a clean, attractive and intuitive interface.
||| STARBUCKS eGIFT
I was part of the team tasked with improving Starbucks.com’s eGfit section. The design we created improved the selection and purchase process for the customer and allowed the card team to offer more choices from its library of artful eGift cards.
