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SmartComfort, a start-up home energy audit provider, needed a brand that would convey a sense of confidence and approachability, and appeal to educated, environmentally-aware homeowners interested in increasing their home's efficiency.



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This mark was born of explorations that sought to combine the aspects of scientific data and comfortable homes. Here, a stylized bar graph forms a house. The individual dots work together to form a whole, underlying the notion that every bit counts, and that our individual actions contribute to the greater good.